Building AI and data strategy groups inside firms

Your firm should own how it works.

Your people's specialized knowledge is the one thing a competitor cannot buy. What we add is the know-how to put it to work across the whole firm, rather than in the few heads that happen to hold it.

Reliable Foundations Intelligence to Grow Decisions you Trust
What we bring

The capability should live where the responsibility does.

Your firm carries the responsibility on everything it signs, so the judgment behind it has to stay inside. We help you strategize and structure the internal group or teams that build your firm's capabilities.

YOUR FIRM YOUR EXISTING LEADERSHIP Your AI or Data Strategy Group your people · your direction GROUNDS advises, then steps back strategy out information in Practice Areas Client Teams Other FirmManaged Groups
One place these decisions get made, recorded, and pushed back out to everyone.
What we hear first

The problem is almost never the technology.

It's that nobody owns the answer, and the people best placed to lead it have the least time to give it. In first conversations it usually looks like this.

People are already using AI across the firm, and nobody could say where or on what.

Two reports disagree on the same number, and both of them are yours.

Everyone agrees it matters. Nobody owns it.

The work changed, and nobody can say whether it got faster.

Our Services

What We Build

Two groups, formed inside your firm and handed over. One decides what the firm does with AI and runs it safely. The other makes sure the numbers and information underneath every decision hold up.

AI Strategy & Deployment

We stand up the centralized AI group your firm runs on, then support the work it takes on: what to use AI for, what your people are allowed to put into it, and how you know the output can be trusted.

Explore AI Strategy & Deployment →
Data Strategy & Analytics

We stand up the data and analytics group your firm runs on, then give it something to run: reliable structure underneath the numbers, reporting your partners actually use, and data the firm owns rather than rents.

Explore Data Strategy & Analytics →
Start Here

Already focused on AI? Start with an AI Readiness Assessment. If you're earlier than that, a first conversation works out where your firm stands and what is worth doing first.

Start Here →
Where firms actually are

Half of this work is still done by hand.

And most firms cannot say whether the parts that are not are paying off. Three figures below, each carrying where it came from and where it stops.

50%

Of CPA firms said Excel is what they primarily use to pull data in assurance work. 25% still schedule in it, and 36% build their firm dashboards in it, all potential factors in limiting the upside of increased AI adoption.

About this figure: Self-reported survey of 162 member firms, skewing medium-to-large. The extraction figure covers assurance work.

CPA Firm Management Association, 2026

18%

Of professionals say their organization tracks the return on its AI at all, and 40% do not know whether anyone measures it. Without that, a firm cannot say which of the tools it is paying for are worth keeping.

About this figure: Self-reported survey reported by Thomson Reuters.

Thomson Reuters Institute, 2026

How much likelier firms with a visible, defined AI strategy were to report revenue growth, and 3.5x more likely to get the AI benefits they were after. 22% of firms stated having a defined strategy.

About this figure: Self-reported survey reported by Thomson Reuters.

Thomson Reuters, Future of Professionals 2025

How it runs

Growing capability your firm can build on.

Access to the tools keeps getting cheaper. Knowing what to point them at, what to check, and how to fix them when they are wrong does not, and that is the part that stays inside your firm. Every phase below divides the work so your people end up holding it.

Building the internal capability
GROUNDS YOUR FIRM WHAT YOUR FIRM CAN DO Before kickoff 01 At kickoff 02 The formation term 03 End of term 04
01

Baseline

We do the prep

We establish where things actually stand today: what is already in use, what your numbers say, and how long the work you would target currently takes.

→ a baseline you can measure against
02

The Group Forms

You shape it

The group is named and writes down what it is for. It sits under whatever already governs these decisions at your firm, and nothing above it changes.

→ a written mission and a shared language
03

Sessions & Advisory

We support the build

The group meets, decides, and records. Grounds brings the agenda and carries the research between sessions, translating it into something the firm can use.

→ decisions and a record the group keeps
04

An Operating Group

You own it

The group meets, decides, and records on its own. You hold its baseline and a plan leadership can fund.

→ a plan the firm can run

Begin Today

Let's get to know your firm.

Every engagement begins the same way, working out where you actually stand today and what is worth doing first. You leave with it written down, whether or not you continue with us.

Schedule a Conversation →